Nepfy App - SaaS
Client
Nepfy
Category
SaaS
Year
2025 - 2026
Role
Founder, Design, development & marketing
Overview
Nepfy was a B2B SaaS product built around a simple idea: sales proposals should not be static PDFs. They should behave more like living web pages — easier to present, easier to update and easier to track after they are sent. As Co-Founder and Design Engineer, I worked across the product, brand, interface and overall experience.
The product brought together many different parts: branding, dashboards, proposal creation, public proposal pages, pricing blocks, publishing flows, analytics and product infrastructure. My role was to connect those pieces into one coherent system, making sure the product could feel simple on the surface even though the logic behind it was complex.
A lot of the work was about architecture and decision-making. I had to think through how the product should be structured, how users would move through it, how proposals would be created and published, and how the system could support future features. The project also pushed me deeper into marketing, analytics and experimentation, especially through tools like PostHog.
Nepfy became one of the projects where I learned the most about building a product from zero. It was not just a design exercise or a website. It was a real SaaS experience with brand, UX, technical architecture, product strategy and business decisions all happening at the same time.
